A thousand-and-one uses for a bricked Blackberry?

Photo by Nowforever. This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license

Journalists generally gets a stream of useless press releases, which aren’t even redeemed by humour or the wit of the writing. But a  British rubbish removal company ’s recent, very newsy pitch for attention was riveting. It came off the back of Blackberry’s January 4 announcement that its iconic devices, which it hasn’t made for the past six years, “  will no longer reliably function “. The company smartly offered multiple recycle options.

Here’s part of that clever PR pitch:

“RIP Blackberry: Don’t bin your bricked phone: What should you do with your useless old device? We have the best top tips.

The news that the once much-loved Blackberry smartphone will stop working this week leave owners with the question of what to do with their old device. The immediate reaction for too many people these days is to fling it into the bin, but one waste and recycling company suggest…