This Week, Those Books

This Week, Those Books

Share this post

This Week, Those Books
This Week, Those Books
Along with other things, America has a Santa crisis

Along with other things, America has a Santa crisis

Rashmee Roshan Lall's avatar
Rashmee Roshan Lall
Dec 28, 2021
∙ Paid

Share this post

This Week, Those Books
This Week, Those Books
Along with other things, America has a Santa crisis
Share
Santa Claus serves up baklava in Bethlehem in 2019. Photo: Rashmee Roshan Lall

It’s not easy being a worthy Santa — portliness, for instance, might be a desirable competency, with all the attendant health implications — as America is realising in this, the second pandemic Christmas.

According to Axios, the demand for professional ho-ho-ho men has been high in the US and the unmet needs have pretty much kept pace. Axios quotes IBRBS, an international membership organization of nearly 2,000 professional Santa and Mrs. Claus actors, to say the St Nicks have a fifth more work than in pre-pandemic times, notably 2019. And a Texas-based Santa hiring company says it has 10 per cent fewer Santas available this year, even as demand has more than doubled compared to pre-pandemic Christmases.

Why?

Well, Santas are not immune from the Great Resignation, with many having chosen to retire or take time off. Add to that the fact that many Santas are portly as well as older, which puts them in the Covid h…

Keep reading with a 7-day free trial

Subscribe to This Week, Those Books to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Rashmee Roshan Lall
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share