This Week, Those Books

This Week, Those Books

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This Week, Those Books
Trump-lite is flavour of the month
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Trump-lite is flavour of the month

Rashmee Roshan Lall's avatar
Rashmee Roshan Lall
Nov 08, 2021
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This Week, Those Books
This Week, Those Books
Trump-lite is flavour of the month
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Photo by Pau Casals on Unsplash

Axios said it the days of the Virginia gubernatorial election. The Atlantic said it the day after. A lighter form of Trumpism, both said, was working very well for the Republican Party.

Trump-lite is a winning strategy. Virginia has gone red. New Jersey has barely managed to stay blue.

Trump-lite, or at least the Glenn Youngkin formulation of the drug, has a pretty distinct flavour.

Axios spoke to Republican strategists and summed up its unique taste in five easy takes:

  • Embrace Trump tactics: In terms of sustained and merciless needling of the opponent for their least well-judged words.

  • Softly embrace Trump himself: Don’t talk about the big man. Don’t talk against him.

  • Say it’s not you but the opponent who is close-minded: The culture wars provide fodder, what with mask requirements, transgender bathroomsand teaching on race.

  • Paint the opponent as too powerful: The Democrats have control of Washington. That can seem like a bad thing if they’re shown as too far …

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